At Media Squatch, we’re passionate about pushing the boundaries of what’s possible in marketing, especially within our local community. When Browns Heating Air and Plumbing introduced their Breezy’s Total Care Plan, we saw an exciting opportunity to create something truly unique—a fully animated commercial that stands out not just locally, but anywhere.
Concept to Creation: The Animation Process
In the world of local advertising, it’s not every day that you see high-quality animated commercials. Typically, these kinds of productions are reserved for big brands with massive budgets. But at Media Squatch, we believe that our rural community deserves the same level of creativity and innovation as any major market. That’s why we were thrilled to take on the challenge of bringing Breezy’s Total Care Plan to life through animation.
Our journey began with a clear vision: to make Breezy, the lovable mascot, the hero of the story. We wanted to craft a narrative that was both engaging and informative, showing how the Total Care Plan keeps HVAC systems running smoothly and homes comfortable all year long.
Bringing Breezy to Life
We chose a vibrant and dynamic visual style that would appeal to viewers of all ages, while still staying true to Breezy’s friendly and approachable character. The animation process involved meticulous attention to detail, from Breezy’s expressive movements to the seamless integration of HVAC/Plumbing components.
Animating Breezy’s interactions with the HVAC/Plumbing systems was a key element of the commercial. We aimed to illustrate how the Total Care Plan isn’t just a service—it’s a safeguard for the home, providing peace of mind to families. By showcasing Breezy as the quick, efficient, and humorous hero, we were able to convey this message in a way that’s both entertaining and easy to understand.
Sound and Voice: Adding the Final Touches
To bring the animation to life, we selected voice talent that perfectly matched Breezy’s warm and trustworthy persona. The background music was carefully chosen to complement the visuals, adding an upbeat and positive energy that enhances the overall viewing experience.
A Unique Approach for Our Community
What makes this project particularly special is that it’s not something you typically see at the local level. Producing a fully animated commercial is a bold move for any business, especially in a rural community. But at Media Squatch, we’re all about breaking the mold and bringing fresh, creative ideas to the table. We believe that our community deserves the same level of quality and innovation as any big city, and this commercial is a testament to that belief.
The Final Product
After weeks of hard work, we’re incredibly proud of the final commercial. It’s a 30-second spot that not only explains Breezy’s Total Care Plan but also reinforces Breezy as a beloved and reliable character that customers can trust. The commercial is both fun and informative, making it a standout piece of local advertising.
We’re excited to share this project with our community and look forward to continuing to bring new, creative ideas to life right here in our hometown. You can watch the final commercial here https://www.youtube.com/watch?v=0ev2-1nXKtg and see Breezy in action!
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About Media Squatch
Media Squatch is a full-service marketing agency dedicated to bringing innovative and creative solutions to our local community. From animation and branding to podcast production and live streaming, we believe in delivering big ideas to businesses of all sizes. Ready to elevate your brand? Contact us at 878-SQUATCH.