At Media Squatch, we’ve always had a soft spot for the charm and simplicity of classic animation. The way those early cartoons told a story, often without saying a word, captivated audiences and left a lasting impression. That blend of visual creativity and storytelling has always inspired us, and it’s something we strive to bring into our work. It’s this love for retro animation that led us to create Bennie’s Classic Capers, a series of ultra-short cartoons featuring our mascot, Bennie the Bigfoot.
The Art of Nostalgia Meets Modern Marketing
When we set out to create Bennie’s Classic Capers, we wanted to pay homage to the animated shorts of the 1940s—the kind of cartoons that could make you laugh with just a clever visual gag or a well-timed pratfall. But we also wanted these shorts to reflect who we are as a company, blending the nostalgic feel of vintage cartoons with the contemporary edge of modern advertising.
The first episode, Billboard Breeze, perfectly encapsulates this approach. In less than a minute, the episode takes viewers on a quick, humorous journey with Bennie as he attempts to set up a billboard for Media Squatch in a bustling city. What starts as a straightforward task quickly turns into a comical struggle against the wind, leading to a chaotic yet perfectly timed conclusion that leaves Bennie—and our brand—literally plastered against the cityscape.
Why Vintage Animation?
You might wonder why a modern marketing company like Media Squatch would dive into creating retro-style animation. The answer lies in the power of nostalgia. There’s something universally appealing about the simplicity and artistry of classic cartoons. They connect with viewers on a different level, evoking memories of a time when storytelling was pure, straightforward, and full of heart.
By drawing on these nostalgic elements, we’re able to create content that resonates not just visually but emotionally. Bennie the Bigfoot, our mascot, becomes more than just a symbol of our brand; he’s a character that our audience can connect with, laugh at, and remember.
Bennie the Bigfoot: Our Mascot and Star
Bennie the Bigfoot isn’t just a character we dreamed up for this series. He’s been an integral part of Media Squatch from the beginning, representing our creative and slightly quirky approach to marketing. With Bennie’s Classic Capers, we’ve given him a stage to shine, letting his playful personality and lovable clumsiness tell our story in a way that words often can’t.
In Billboard Breeze, Bennie’s antics aren’t just about slapstick humor; they’re about showcasing what Media Squatch stands for—creativity, innovation, and a touch of whimsy. Whether he’s getting tangled in a billboard or unwittingly creating a perfect advertisement through sheer happenstance, Bennie embodies the idea that sometimes, the best results come from the most unexpected moments.
A New Kind of Advertising
With Bennie’s Classic Capers, we’re exploring a new way to engage with our audience. These short, punchy episodes aren’t traditional advertisements; they’re micro-stories that entertain first and promote second. By leading with entertainment, we’re able to connect with our audience in a more meaningful way, creating a positive association with our brand that goes beyond a simple ad campaign.
Billboard Breeze is just the beginning. As Bennie continues his adventures, each episode will offer a fresh, fun take on marketing, all while staying true to the spirit of classic animation. It’s our way of showing that creativity doesn’t have to be complicated—it just has to be authentic, engaging, and a little bit playful.
At Media Squatch, we believe in the power of storytelling, whether it’s through a billboard, a podcast, or a cartoon short. Bennie’s Classic Capers is our tribute to the timeless appeal of retro animation, brought into the modern age with our own unique twist. We hope you’ll join Bennie on his adventures and see how we’re blending the best of the past with the possibilities of the present.
Stay tuned for more episodes, and as always, let’s make marketing fun again—one caper at a time.